Trinity Advisory, once named "Trinity Franchise Consulting" was in need of a full rebrand. They started as an independent consulting business who needed help crafting a more effective way of creating leads and establishing a sense of reputability in the industry. We needed to redefine their focus onto education, building client relationships, and fulfilling personal dreams and aspirations in the client's life.

I crafted a new logo, seamlessly blending the industry's traditional essence with a bold and contemporary look that reflects professionalism and trustworthiness. The brand needed to feel confident, yet approachable and focused on building strong relationships with their clients. Conor, the financial advisor and CEO, spends a lot of time one-on-one with his clients to make sure they can achieve their dreams with a clear cut digestible plan. I wanted to make sure to reflect this to the fullest extent when designing their brand and logo.

I was lucky enough to be able to design their logo, their website, business card, multiple custom graphics throughout their marketing, and several printed materials.

Please note that Trinity Advisory was a client of Krative, not CoYo Digital. I was working for Krative at the time of creation, and all work displayed was created by me.

I spent a lot of time working through dozens of concepts for the Trinity Advisory logo. I tried simple wordmark logos, logos that included icons or larger graphics, and even simply modifying and updating their previous logo. Ultimately, we decided on the cool and contemporary logo that you see above. We wanted something that felt modern and future-facing without seeming too far detached from reality or what it is they do. The perfect blend of modern/edgy and traditional/trustworthy design choices.

I recorded myself creating each of the logo concepts, so pictured above is a true timelapse of how this logo came to be. There were minor edits that came afterwards, but the initial construction is laid out here for you to enjoy. I had a great time working with Trinity and am very proud of the work I was able to do for them.