Lumibility is a nonprofit organization that focuses on supporting children and adults with developmental and intellectual disabilities. After a long 60 years under the name of SARAH Inc. they partnered with Krative to undergo a major rebrand. They wanted a new identity to reflect the future of the organization and their vision for how they want to be viewed. I was the lead designer in charge of the visual identity of this rebrand.

Using the feedback we collected through thorough market research at Krative, we selected Lumibility as the new name for their organization. I took the vibrancy and positivity they were looking for and carefully designed this new brand identity, starting with stylescapes and slowly elevating to logo concepts and eventually onto actual usable materials.

Please note that Lumibility was a client of Krative, not CoYo Digital. I was working for Krative at the time of creation, and all work displayed was created by me.

Designing the Lumibility logo took a lot of careful work, as I had to satisfy a lot of different people with a lot of different opinions. Lumibility is run by a board of people, so I needed something that everyone could agree matched the brand's vision for the future and their intended identity. After many different concepts, I landed on the smiling logo. It captures the friendliness and approachability of the organization. It shows their strong good intentions and vibrant and fun personality. The U in Lumibility became a smile, with the top of the U becoming the eyes of the smile, but also creating an image of two people standing together. However, even after creating this my job was not done. On top of rebranding SARAH Inc. we had to rebrand their child organization, KIDSTEPS.

For this, I needed to design something that would match the visual identity of the brand but still make sense when seen on its own. I elected to use the same font treatment and color scheme, only instead of the U making up the smile and two people, the I in KIDSTEPS became the image of a small child. It feels fun and playful, using a lowercase letter, while also playing off the motif of the small characters integrated into the logo. These two logos work together in conjunction, being obviously related, and also stand on their own as two carefully crafted logos.